Key Essentials in Branded Environment Design

Are you fully optimizing the design of your branded environment? It may surprise you, but your branded environment design can go a long way in attracting and engaging customers, maintaining employee satisfaction, and increasing overall brand recognition. Trust is important — and your brand fosters trust with your customers. In fact, 46% of American consumers are willing to pay more for brands they trust and are familiar with. It’s essential that you have a strategy in place to ensure that your customers trust your brand and its core values.

Here, we’ll dive into some recommendations for how you can optimize your branded environment design to maximize your overall impact.

Three Factors to Consider When Implementing Your Branded Environment Design

Refresh Your Signage

Don’t overlook your signage when designing your branded environment. Signage acts as the first impression that your customer receives when initially interacting with your business. You need to ensure your signage communicates your brand’s mission and leaves an impact.

There are several ways you can accomplish this when crafting your branded environment design. First, consider your external signage. It should act as a shining beacon of your brand and above all else, should stand out. Your interior signage should also reflect your brand’s culture. Design signage that stuns, utilizing illumination, digitally printed custom graphics, and specialty signage services that leave a lasting impression.

Energy Upgrades Are Key

When crafting your branded environment design, consider energy usage and, more specifically, how to optimize it. Your branded environment should reflect your brand’s values, one of which should be sustainability. More than ever before, customers appreciate clean energy and sustainable practices. According to recent research, 66% of all respondents consider sustainability when they make a purchase.

Customers appreciate brands that make an effort in reducing their environmental impact, so consider this when designing your branded environment. Should you undergo LED retrofits or upgrades in your space? Can you leverage the power of renewable energy? Can you update your control systems to better manage your energy usage? These are key questions you should ask when designing your branded environment.

Brand Installation That Goes All Out

Finally, when creating your ideal branded environment design, consider your brand installation partner. Find a partner who can ensure your brand assets are securely installed and protected. Bringing your vision to life involves many different moving parts: interior and exterior signage, wall displays, custom fixtures, furniture, and more. Brand installation needs to be flawless, and your partner should be able to effortlessly manage your project while keeping your budget and timeline top of mind.

Boost Your Branded Environment Design with Stratus

At Stratus, elevating, managing, and implementing elevated branded environment designs is what we do best. We have extensive experience executing one-of-a-kind brand environments for businesses across a wide range of industries. We also provide refresh and remodel services, as well as facilities maintenance so we can ensure brand assets that stand the test of time.

With our unparalleled program management, paired with our advanced technology and reporting capabilities, as well as our extensive field partner network, Stratus can help you build a branded environment that captivates.

If you’re ready to strengthen your customer relationships with a branded environment design that stuns, turn to the experts at Stratus today. Contact our team to learn more.