4 Signage Upgrades to Maximize Your Brand’s Investment

Signage is a Living Asset

Are you giving it the attention it needs to keep performing well for your brand? Just as with all other brand assets, using a “set it and forget it” strategy for signage will result in a decrease in effectiveness — both in the quality and performance of the signage itself and in how your customers perceive and enjoy it. Making periodic, proactive signage updates is a great way to ensure these assets, which are indeed an investment in your brand, continue to yield dividends for years to come.

This is particularly important as signage is a visual representation of your brand. Your visual identity — your logo, brand color palette, iconography, typography, etc. — isn’t likely to change frequently, so ensuring signage assets are operating properly, have a clean and crisp appearance, and are ideally integrated into other assets such as facility exteriors, interior spaces, and others is critical.

Below, we’ll provide several recommendations for how your brand can maximize its investment via a variety of types of signage upgrades.

Four Signage Upgrades to Implement in Your Brand and Facility Management Program

• Preventive Maintenance — Signage of all types can experience wear and tear, particularly exterior signage. Utilizing preventive maintenance — whether monthly, quarterly, or semi-annually — will ensure that every component of a signage asset is reviewed on a consistent basis and that instances of wear, damage, or underperformance are resolved before they cause further damage or other costly issues.
• LED Signage Retrofit — Many lighting fixtures and systems in and around buildings are still using outdated and unsustainable components. This is often the case with older signage assets, too. Replacing outdated components with the latest LED technology provides ample benefits: better lighting quality, improved signage visibility, reduced energy expenses, reduced maintenance costs, less landfill waste, better recyclability, and more.
• Energy Management — Illuminated signage assets are often powered 24/7/365. Multiple illuminated signs per location multiplied by the number of locations in your footprint translates into significant energy expense for your organization. Connecting these assets to an intelligent energy management system ensures that you’re able to reduce expenses where possible. More specifically, this is done in an intelligent way based on visibility, foot traffic, asset type and age, and more — giving you more strategic control over signage.
• Signage Refreshes — Just like building interior and exteriors, signage components occasionally wear down — requiring refreshes to keep signs looking and performing their best. It may be a channel letter replacement, refinishing metal parts, updating materials on a facade or pillar/monument, or any other related need. But what matters is keeping these assets looking their best. This can often be done on a periodic refresh cycle that is common in the restaurant and hospitality industries, but if it needs to be done, don’t delay this signage upgrade. Keep your signs looking their best.

Lean on Our Signage Experts to Keep Your Brand Strong at All Times

At Stratus, managing signage upgrades and implementations is what we do every day — and what we’ve been doing for decades — for organizations across numerous markets nationwide.

Our signage group is your trusted partner for planning everything from brand updates across every location to managing preventive maintenance programs and identifying opportunities for improvement.

With in-house signage manufacturing capabilities, a national network of trusted field partners, advanced technology solutions and reporting, and unparalleled program management, we can help you build a signage upgrade program for your brand — whether you have a few dozen locations or a few hundred (or more).

Ready to experience the Stratus difference? Connect with our team today to learn more about our signage capabilities.